WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). The Marketing Plan should incl

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WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

  1. Management Summary
  2. Economic Projections
  3. The Market – Qualitative
  4. The Market – Quantitative
  5. Trend Analysis
  6. Competition
  7. Problems and Opportunities
  8. Objectives and Goals
  9. Action Programs

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