unit assignment case analysis

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Review the attached coursepack: Airborne Express Case. The application of course material and an understanding of the current business environment is essential for an MBA student. In this assignment, you will have an opportunity to utilize the skills from this unit to analyze a case study.


  1. Review the Airborne Express Case.
  2. In a 3-5 page paper, address the following questions:
    • How has Airborne survived and prospered in its industry?
    • Describe Airborne’s sources of advantage.
    • What must Robert Brazier do in order to strengthen the company’s position?

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