Product description with feature and benefit analysis

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A device for tracking teen drivers

For those interested in high tech, tangible products…here you go
• Your role is the marketing director of the firm launching this product
• The basic concept is that the device tracks and reports teen driving
behavior
• Stuff to consider:
– There are several of these on the market – how will you be different?
– The demand is huge – both by parents and the insurance industry
– Be careful – your product MUST be feasible using existing technology –
no Star Wars stuff!
– You have to go to market at a price that families can afford
• Hint – don’t forget grandparents as potential customers

attached is the directions for the assignment. the topic is a device for tracking teen drivers

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