New Business Venture

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Present a reflective paper on the feasibility of an original business idea and business model by using a screening inventory. 5-7 peer reviewed resources are to be used. Note: this is not a business plan.  The paper should include a screening inventory with supporting rationale on the following elements:

  • Original business idea (specific idea to meet unmet need)
  • Description of service or product (overview)
  • Value Proposition (how will need be met)
  • Business Model  (what criteria supports the model selected)
  • Market Size and Growth (large enough market potential for venture to be profitable; potential for growth) 
  • Competitive Advantages  (what will make the venture stand out among competitors within industry)
  • Management  (skills of entrepreneur and team to develop venture)
  • Revenue/ Growth Projections (how long will it take to be financially viable)
  • Financing Requirements  (financing requirements to begin operations)
  • Summary  (identification of specific supporting information that will enable the potential of the business idea to develop into a viable venture and overcome any risks)

* Business venture is a fitness center that uses medical professionals to assist (MDs, nutritionists, personal trainers, physical therapists)

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