In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own

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In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own experience with healthcare products and services in deciding which competitor you would select as a healthcare consumer.

Use the Module Four Journal Worksheetto outline important information about two competitors to the healthcare product or service you selected for your final project.

This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.

In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own
HCM 3 25 M odule Four Journ al Guidelines and Rub ric In this j ournal assi gn ment, yo u will exp lore your sele cted p rodu ct’s/service’s position in t he mark et in relat ion to its com petitors. Fu rthermore, you will have the opp ortu nity to refle ct on your own experie nce with healthcare pro du cts and services in decid ing which competitor you would select as a healt hcare consumer. Use the Modu le Four Journal Worksh eet to outline imp orta nt information abo ut two competitors to the healt hcare produ ct or service yo u sele cted for yo ur final project. Specifical ly, yo u will pro vide the following informati on abo ut each of the two competitors:  Description of the produ ct or service  Stren gths and weakne sses  Po ints of differen ce Usi ng this i nformation, yo u will d iscuss which produ ct or service yo u would purchase as a healthc are consumer. This assi gnm ent will assi st yo u in completing the Market Analysis sec tion of your strategic mark eting pro posal, which yo u wi ll d raft for Mile stone Two. Journal act ivities in th is course are private. O nly the instruc tor can view and comm ent on your assi gnments Rub ric Critical Elements Proficient (100 %) Nee ds Imp rovement (75 %) No t Evident (0%) Value Comp etitor 1: Produc t or Service Describ es the first competitor ’s produ ct or service Produ ct or service described is not a competitor for the produ ct or service selected for the final proje ct Does not descri be the first competitor’s produ ct or service 12 Comp etitor 1: Strengths and Weak nesses Outlines stre ngths an d weaknesses for the competitor’s produ ct or service Outlines stre ngths an d weaknesses for the competitor’s produ ct or service, bu t does not provide enough detail to und erstand competitor’s ma rket position Does not outline stre ngths an d weaknes ses for the competitor’s produ ct or service 14 Comp etitor 1: Points of Difference Descri be s the un iqu e aspects of the produ ct or service that differen tiate it from similar produ cts /services in the market Descri be s un iqu e aspects of the produ ct or service, bu t does not provide enough detail to und erstand how these aspects differen tiate it from similar produ cts /services in the market Does not descri be the un iqu e aspec ts of the produ ct or service 14 Comp etitor 2: Produc t or Service Describ es the second competitor’s produ ct or service Produ ct or service described is not a competitor for the produ ct or service selected for the final proje ct Does not descri be the second competitor’s produ ct or service 12 Comp etitor 2: Strengths and Weak nesses Outlines stre ngths an d weaknesses for the second competitor’s produ ct or service Outlines stre ngths an d weaknesses for the second competitor’s produ ct or service, bu t does not provide enough detail to und erstand competitor’s ma rket position Does not outline stre ngths an d weaknes ses for the second competitor’s produ ct or service 14 Comp etitor 2: Points of Difference Descri be s the un iqu e aspects of the second competitor’s produ ct or service that differen tiate it f rom similar produ cts/services in the market Descri be s un iqu e aspects of the second competitor’s produ ct or service, bu t does not provide enough detail to und erstand how these aspects differen tiate it from similar produ cts /services in the market Does not descri be the un iqu e aspec ts of the second competitor’s produ ct or service 14 Comp etitor Comp arison Selects a produ ct or service from a healthcare consume r perspective and explains why this competitor’s produ ct or service was chosen , using specific examples from rese arch on produ ct or service to supp ort response Selects a produ ct or service from a healthcare consume r perspective, bu t does not explain why Does not select a produ ct or service from a healthcare consum er perspe ctive 20 Total 100%
In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own
HCM 325 Module Four Journal Worksheet In this journal assignment, you will have the opportunity to explore your selected product/service’s position in the market in relation to two of its competitors. This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two. State the organization and the product or service you selected for the final project. __________________________________________________________________________________________________________________________________________ Competitor 1: Identify the competitor and provide a brief description of the organization. __________________________________________________________________________________________________________________________________________ Describe the competitor’s product or service: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Outline three strengths and weaknesses for the competitor’s product or service: Strengths Weaknesses 1. 1. 2. 2. 3. 3. Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that differentiate it from similar products in the market. In other words, how does the product stand out in the market? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________ Competitor 2: Identify the competitor and provide a brief description of the organization. __________________________________________________________________________________________________________________________________________ Describe the competitor’s product or service: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Outline three strengths and weaknesses for the competitor’s product or service: Strengths Weaknesses 1. 1. 2. 2. 3. 3. Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that differentiate it from similar products in the market. In other words, how does the product stand out in the market? Explain. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________ Assume the role of a healthcare consumer in need of the type of product/service selected. If you were tasked with selecting one of the products/services outlined above or the product/service you selected for your final project, which one would select? Explain why. Use specific examples from the research completed on the product/service to support your response. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________
In this journal assignment, you will explore your selected product’s/service’s position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own
Running Head: HEALTHCARE MARKETING Healthcare Marketing Tammy Trujillo HCM 325 SNHU 07/06/2020 Part I. Target Market Identify the specific target market for your selected product/service: Sexual health services are essential services that are offered to people to be fully aware of their sexual health and routines they can adopt to keep healthy. The target market for his service is adolescents and also young adults. It will focus on people ranging from fourteen to twenty-three years. Part II. Target Market Profile: Geographic segmentation: The services will be offered in neighborhoods with a large population. This is because large populations are often made up of large populations of children and young people; the services will also be readily available in their places of learning, hence reaching a larger group. Benefit segmentation: The services will be available in different areas in a neighborhood to easily access the services. Such a move intends to make the service available to a larger group of the youth, hence offering it the best way possible by the customer service providers to the sexual health expert. By doing so, the service providers record benefits. Demographic segmentation: As discussed, the demographic segmentation will focus in the youth group that is available in the community. This is because they compose of the largest group. Part III How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile. The customer needs will be met efficiently, and it is important to note that this particular group of customers in the community is often undergoing a significant change in their bodies, and they need guidance during the process. Efficiency in service provision will offer the service renders profits as customers value the best services. Accessibility is being achieved by making the services available in the different institutions in the neighborhood, including schools where this age group is schooling. The needs of the customers are hence covered adequately, allowing the customer to feel safe in accessing these services. Reference Boslaugh, S. E., Kreuter, M. W., Nicholson, R. A., & Naleid, K. (2005). Comparing demographic, health status and psychosocial strategies of audience segmentation to promote physical activity. Health Education Research, 20(4), 430-438. Kahle, L. R. (1986). The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing, 50(2), 37-47.

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