How do people read and understand arguments?
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Assignment:
- Identify a social issue you are strongly opposed to. Then use the 4
stasis questions on page 22 of the textbook to dive deeper into the
topic in a way that builds a solid argument. - Think about a time when you believed an emotional appeal put forth by
a political party, company, marketing campaign, or piece of advertising
only to find out that you were not quite told the truth. Explain the
situation, what was told to you, what the truth was, how you uncovered
it, and how finding out that you were misled made you feel. Also explain
if, or how, this experience changed how you view arguments put in front
of you. - Imagine you are the marketing director for a company that makes fruit
snacks for kids. The snacks aren’t so much fruit as they are sugar,
water, and artificial dyes; but kids love them and they are individually
wrapped for ease of use by busy parents. Your company needs to increase
sales by 50% in the next quarter and your boss has put this burden on
you. Write copy for a print ad to run in “Mom’s World” magazine that
uses an emotional appeal to get busy moms to buy your product and give
it to their children. - Select someone from the entertainment industry who is famous on an
international scale. Then find a charity with characteristics that match
that person’s character and ethos. Write text for a print ad that would
feature the performer talking about why the charity is important. Also
include why you chose the person and charity you did, and why you feel
they share an ethos.
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