assessing the health of your social media

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Today, many organizations recognize that without social media monitoring, they are

like ships at sea without navigation. Without frequent auditing of their social media

sites and the engagement that has been produced, social media marketers are unable

to answer the question, “Is my campaign working?”.

In this project choose one of the following companies: Walgreens, Kellogg’s, Nike or

Whole Foods and audit their social media accounts. In 3-4 paragraphs review their

social media platforms. How well do you think they are doing? What improvements can

be made?

1 page

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