Today, many organizations recognize that without social media monitoring, they are
like ships at sea without navigation. Without frequent auditing of their social media
sites and the engagement that has been produced, social media marketers are unable
to answer the question, â€œIs my campaign working?â€.
In this project choose one of the following companies: Walgreens, Kelloggâ€™s, Nike or
Whole Foods and audit their social media accounts. In 3-4 paragraphs review their
social media platforms. How well do you think they are doing? What improvements can