disection global marketing strategy

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we spoke already I will cut and past the requirements below, but I will also attach as a spreadsheet and also attach the 2nd spreadsheet about the company chosen which is Wells Fargo, please read my attachment that I discussed this company and everything that goes along into this assignment with the requirements.


Use the Capella library to read the following articles:

Darley, W. K., Luethge, D. J., & Blankson, C. (2013). Culture and international marketing: A sub-Saharan African context. Journal of Global Marketing, 26(4), 188–202.

Kaur, P., Pathak, A., & Kaur, K. (2015). E-marketing- A global perspective. International Journal of Engineering Research and Applications, 5(2), 116–124.

Kolk, A. (2014). Linking subsistence activities to global marketing systems: The role of institutions. Journal of Macromarketing, 34(2), 186–198.

Nezakati, H., & Akhoundi, M. (2013). Globalization and consumer behavior: Global marketing strategies implication-homogeneity and heterogeneity (preliminary study). Journal of Social and Development Sciences, 4(1), 1–5.


In this final assignment, you have the opportunity to combine all the knowledge you have gained in the course and apply it in the form of an extended case study. In Unit 2 you selected a publicly traded firm with a global presence for this assignment. You will now take a critical view of the firm’s marketing operations and analyze how well the firm is performing against their stated strategy. Using the various topics covered in the course (marketing mix, services marketing, et cetera), evaluate the firm’s performance for all areas that apply. Comment on how well the firm executed making recommendations for areas which require improvement or that stand out for their excellence.


For this assignment evaluate the following:

1.How the firm identifies culturally sensitive marketing communication in its global operations

2.The firm’s CRM methodology in working towards achieving long-term customer relationships

3.How the firm is integrating a digital platform with broader Integrated Marketing Communication (IMC).

4.The firm’s approach towards increasing revenue through brand Management, market penetration, or add-on services.


Your paper should meet the following requirements:

Written communication: Must be free of errors that detract from the overall message.

Resources and citations: Format according to current APA style and formatting guidelines.

oBe sure to write in third person to receive credit for APA writing.

oInclude a cover page, introduction, body, conclusion, and reference list.

oUse APA levels 1, 2, and 3 headings as required.

Length of paper: 3000 words, double-spaced pages; do not include the title page or the reference page in your word count.

References: A minimum of two scholarly references other than the assigned readings.-

Font and font size: Times New Roman, 12 point.

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