HCM 325 American Military University Healthcare Marketing Journal Worksheet

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The product I select will be “Plan B”

as a competitor it could be another form of birth control or the abortion process

  I would be talking about Plan B and the competitor would be the actual abortion process. Please see below for the discussion that also went along with this week that may be able to help you:The product I am promoting is Plan B.Strengths –Easily Accessible in local storesYou can use it after intercourseYou can get Plan B at a pharmacy without a prescriptionYou have 72 hours to consumeNot a form of abortionWeaknesses –It’s only effective if you take it as soon as possible after unprotected vaginal sex up to 72 hoursIt must be readily availableDoesn’t stop pregnancy if already pregnant, only prevents pregnancyOpportunities –Lessens healthcare costsIt won’t harm the fetus unlike abortionsUsed for emergencies only and not a committed replacementGrace period of when to take it versus other birth control methodsThreats –Bleeding between periods or heavier menstrual bleedingDoesn’t protect you from sexually transmitted infections, including HIV/AIDSContraceptive banned lawsless

 Teva Women’s Health is the manufacturer of plan B..

and then any clinic that has abortion clinic? 

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