For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service

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For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and the Module Two short paper to assist you in developing your introduction.

Overview: For Milestone One, you will submit a draft of your introduction. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction.

Reading and Resources: Marketing Health Services, Chapters 6 and 7

Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal.

Specifically, the following critical elements must be addressed: I. Introduction

A. Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and locations, and its major products and services?

B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What are the current issues with the product or service? Why is a marketing initiative needed?

C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific examples of your primary and secondary customers, as well as their needs, wants, and preferences.

D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific examples of how each is or is not relevant.

E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific examples of factors that drive demand for your product or service.

Rubric Guidelines for Submission: Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one inch margins, and at least three sources cited in APA format.

For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
3-2 Final Project Milestone One: Draft of Introduction Overview: For Milestone One, you will submit a draft of your introduction. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction. Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Specifically, the following critical elements must be addressed: I. Introduction A. Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and locations, and its major products and services? B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What are the current issues with the product or service? Why is a marketing initiative needed? C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific examples of your primary and secondary customers, as well as their needs, wants, and preferences. D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific examples of how each is or is not relevant. E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific examples of factors that drive demand for your product or service. Rubric Guidelines for Submission: Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.
For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
Feedback for 1-2 Journal: Final Project Topic Selection Submission Feedback Overall Feedback Review rubric and document for comments. Rubric Name: HCM 325 Module One Journal Rubric Criteria Proficient Needs Improvement Not Evident Criterion Score Organization 8 points Provides details on the name and type of organization 6 points The name and type of organization identified are not suited for the final project 0 points Does not provide details on the name and type of organization 8 / 8 Criterion Feedback Good organizational selection Mission/Vision/Values 8 points Discusses the mission, vision, and/or values of the organization selected 6 points N/A 0 points Does not identify the mission, vision, or values of the organization selected 8 / 8 Scope of Services 8 points Outlines the scope of services offered by organization selected 6 points N/A 0 points Does not outline the scope of services offered by organization selected 8 / 8 Locations 8 points Identifies the locations of the organization 6 points N/A 0 points Does not identify the locations of the organization 8 / 8 Criterion Feedback Good description of location and geographic detail Geographic Service Areas 8 points Identifies the geographic areas serviced by the organization 6 points N/A 0 points Does not identify the geographic areas serviced by the organization 8 / 8 Marketing Opportunities 20 points Describes the marketing opportunity associated with a specific product or service offered by the organization selected 15 points Describes the marketing opportunity associated with a specific product or service, but lacks detail required to make understanding of the opportunity clear 0 points Does not describe the marketing opportunity associated with a specific product or service 20 / 20 Criterion Feedback Good marketing opportunity presented Value of Opportunity 20 points Explains why the problem or opportunity is of value, or important to address 15 points Explains why the problem or opportunity is of value, but lacks detail required to convince reader of value 0 points Does not explain why the problem or opportunity is of value 20 / 20 Alignment With Organizational Objectives 20 points Describes how the marketing initiative will support the mission and vision of the organization 15 points Describes how the marketing initiative will support the mission and vision of the organization, but lacks detail required to make alignment clear 0 points Does not describe how the marketing initiative will support the mission and vision of the organization 20 / 20 Criterion Feedback Good alignment of objectives Total 100 / 100 Overall Score Proficient Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Needs Improvement Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Not Evident Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria Score 45 / 45 – A Feedback Date Jul 7, 2020 10:01 PM Assignment 1-2 Journal: Final Project Topic Selection
For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
Feedback for 2-1 Short Paper: Target Market Profile Submission Feedback Overall Feedback Review rubric for comments. Rubric Name: HCM 325 Module Two Short Paper Rubric Criteria Proficient Needs Improvement Not Evident Criterion Score Target Market 20 points Identifies the specific target market for the selected product/service 15 points Identifies a market for the product/service, but does not provide any specific details 0 points Does not identify a target market for product/service 20 / 20 Segmentation 35 points Describes target market using relevant segmentation categories 26.25 points Describes target market using segmentation categories, but does not provide sufficient detail to illustrate relevance or understanding of target market 0 points Does not describe target market using segmentation categories 35 / 35 Criterion Feedback Good segment detail provided Customer Needs 35 points Explains how customers’ needs are relevant in marketing a healthcare product/service, and uses examples from target market profile to support response 26.25 points Explains how customers’ needs are relevant in marketing a healthcare product/service, but does not use examples from target market profile to support response 0 points Does not explain how customers’ needs are relevant in marketing a healthcare product/service 35 / 35 Articulation of Response 10 points Submission has no major errors related to citations, grammar, spelling, syntax, or organization 7.5 points Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas 0 points Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 / 10 Criterion Feedback No errors present Total 100 / 100 Overall Score Proficient 76 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Needs Improvement 1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Not Evident 0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Score 60 / 60 – A Feedback Date Jul 10, 2020 8:37 PM Assignment 2-1 Short Paper: Target Market Profile
For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
HCM 325 Module One Journal Worksheet Provide the following information on the organization you selected for the purpose of your final project. This information will be used to develop your first final project milestone, due in Module Three. Name of Organization: ­University of Kansas Health System Type of Organization (hospital, nursing home, health system, etc.): _Health System Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified. Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course. The mission of the organisation is to provide speedy first health care to the people through caring, teaching, healing and supporting the sick. The vision is to offer excellent quality health services to the nation that is affordable thus bringing improved health conditions to the people which will results to better living standards and growth. Scope of Services: In several occasions they have been classified among the best hospitals in the nation particularly for these particular services namely: Diabetes and endocrinology, Cancer, geriatrics, nephrology, neurology & neurosurgery, ear nose & throat, as well as pulmonology & urology. With dedicated qualified staff, efforts are put to provide good services to their customers and patients. Locations: Kansas City, KS, Westwood, KS Overland Park, KS, and Shawnee, KS Geographic Service Areas: Kansas City Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated. They proposed that they shall start to build a facility this year intended for proton therapy. Proton therapy can also be referred to as proton beam therapy, which is a kind of radiation treatment utilized to put an end to tumor cells. As opposed to utilizing x-rays as regular radiation treatment, this kind uses protons to direct beams of high energy that may target tumors extra accurately compared to X-ray radiation. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists. Cancer is the subsequent driving reason for death worldwide; the financial effect of the disease is huge and is expanding. One characterizing highlight of cancer is the fast production of unusual cells that develop past their standard limits, and which would then be able to attack adjoining portions of the body and spread to different organs, the last procedure is alluded to as metastasizing. Metastases are a significant reason for death from disease. The value of opportunity is that cancer is the leading cause of death in UK and across the United States of America. Alignment with Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization? Marketing this shall permit the services to be extended to every person with careful attention indicating that all may be provided from this kind of therapy as well as all the aids for individuals who are anguishing from cancer. Proton therapy is specifically suitable for cancers with imperfect treatment choices and to those x-ray radiotherapy offers an intolerable risk to the patient, such as brain or eye tumors, and tumors that are near to the spinal cord.
For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service
Running Head: HEALTHCARE MARKETING Healthcare Marketing Tammy Trujillo HCM 325 SNHU 07/06/2020 Part I. Target Market Identify the specific target market for your selected product/service: Sexual health services are essential services that are offered to people to be fully aware of their sexual health and routines they can adopt to keep healthy. The target market for his service is adolescents and also young adults. It will focus on people ranging from fourteen to twenty-three years. Part II. Target Market Profile: Geographic segmentation: The services will be offered in neighbourhoods with a large population. This is because large populations are often made up of large populations of children and young people; the services will also be readily available in their places of learning hence reaching a larger group. Benefit segmentation: The services will be available in different areas in a neighborhood to easily access the services. Such a move intends to make the service available to a larger group of the youth, hence offering it the best way possible by the customer service providers to the sexual health expert. By doing so, the service providers record benefits. Demographic segmentation: As discussed, the demographic segmentation will focus in the youth group that is available in the community. This is because they compose of the largest group. Part III How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile. The customer needs will be met efficiently, and it is important to note that this particular group of customers in the community is often undergoing a significant change in their bodies, and they need guidance during the process. Efficiency in service provision will offer the service renders profits as customers value the best services. Accessibility is being achieved by making the services available in the different institutions in the neighbourhood, including schools where this age group is schooling. The needs of the customers are hence covered adequately, allowing the customer to feel safe in accessing these services. Reference Boslaugh, S. E., Kreuter, M. W., Nicholson, R. A., & Naleid, K. (2005). Comparing demographic, health status and psychosocial strategies of audience segmentation to promote physical activity. Health Education Research, 20(4), 430-438. Kahle, L. R. (1986). The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing, 50(2), 37-47.

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