Choose a company and discuss which BCG category (star, cash cow, dog, or question mark) would apply and why. Analyze whether it is always possible or desired to be in any one category at all stages of a company’s evolution, and whether every company should strive to be in the star category.

NOTE: Integrate concepts from the course textbook, and use only authored websites, academic journals, and professional journals in your response, such as BusinessWeek and The Wall Street Journal. Be sure to include a citation or URL for each source of your information. no more than a page.