BUSN 420 response 1

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Week 4: Dialogue

Please respond the following assignment in the Dialogue area of Blackboard:

Post a message that explains and discusses the advantages and disadvantages of tagging products with RFID tags. Describe the relationship between privacy rights and RFID. Support your post with at least two peer-reviewed scholarly journal references.

Reply to two students and use your research to add to or challenge the findings of your peers. Support at least one of your responses with at least one peer-reviewed scholarly journal reference. 300-400 words in APA format with proper citing.

Above is the original post that we had to answer below is one of my fellow students post that I need to respond to their post.

RFID technology is just the beginning of small-item consumer tracking systems. As Baltzan (2017) explains, “Radio-frequency identification (RFID) uses electronic tags and labels to identify objects wirelessly over short distances” (p. 185). RFID technology has many advantages to the consumer and the supplier. For companies, RFID technology allows them to track items in inventory or sold by customer. Not only can they use RFID to track a SKU, but they can also integrate with serial numbers to track individual items within that SKU and their expiration dates or location in the supply chain (Baltzan, 2017, p. 185). This could aid consumers with product returns or recalls as well as easier reordering, as the RFID data from purchases can be associated with store accounts. Just like the rapid expansion of computer and smart phone memory and processing abilities, RFID tags are sure to quickly evolve into vehicles for even greater data storage and transmission.

However, RFID technology comes with controversy as well. The creation of additional data transmitted through RFID technology requires larger database capacity and data sorting mechanisms, which could translate into increased costs. The greater concern is with privacy issues. As Boeck and Durif (2014) explain:

The use of RFID technology in consumer applications raises relatively important ethical and moral concerns, particularly in terms of privacy. Indeed, if personal data such as information on shopping habits, demographic information, movement of individuals, customers’ lifestyle, and medical and banking information were collected without consent, then we would face a situation in which RFID has surpassed privacy limits. The literature is also clear that the risk of privacy intrusion comes mainly from the accessibility of personal consumer data by businesses. (p. 162-163)

Since consumer data is being automatically transmitted to the retailer, standard privacy protections should be respected. Most consumers are probably unaware of what data is being sent to companies every time they make a purchase. Therefore, it is the retailer’s responsibility to protect the data they are collecting. Paul exhorts, “For we are taking pains to do what is right, not only in the eyes of the Lord but also in the eyes of man” (New International Version, 2 Corinthians 8:21). As Christians in business environments, we should work to ensure any information shared is information protected.


Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.

Boeck, H., & Durif, F. (2014). AN OVERVIEW OF ETHICAL CONSIDERATIONS WHEN USING RFID WITH CONSUMERS. International Journal of Cyber Society and Education, 7(2).

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