For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organization’s marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organization’s strategy.
You can use MS Word, Publisher or any other software program to complete this assignment. However, your final document must be in either an MS Word or PDF file.
Your brochure must include the following 3 concepts
- Customer Lifetime Value
- Porters 5 Forces of Competition
- Breakeven Analysis
Then, you can choose 2 additional concepts from the list below to complete your brochure.
- PESTLE Analysis
- Unique Selling Proposition
- Product Life Cycle Analysis
- SWOT Analysis
- Sustainable Competitive Advantage
- Environmental Scan