BUS421 Week 4 Discussions 1 and 2 MUST BE ORIGINAL

NOTE: We do not resell pre-written papers. Upon ordering a paper, we custom-write an original paper exclusively for you. Please proceed and order an original paper to enjoy top grades.


Order a Similar Paper Order a Different Paper

Discussion 1

Communicating Crisis

Read the article, “The Tesla Fire is a Textbook PR Problem – And They should Fix It (Links to an external site.)Links to an external site..” How did Tesla address the fire with the organization’s Model S in October, 2013? Was the organization upfront and forthcoming? Why or why not? Discuss at least three recommendations for Tesla to use when communicating with the public regarding this crisis.

Discussion 2

Integrated Marketing Communication: Tools

Identify the five tools of the Integrated Marketing Communication (IMC) strategy. Provide an illustration of how each of the five tools might be used within an IMC program.

Text

Wood, M. (2008). The marketing plan handbook (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

MUST BE ORIGINAL

"Is this question part of your assignment? We can help"

ORDER NOW
Writerbay.net

Do you need help with an assignment? We work for the best interests of our clients and maintain professionalism to offer brilliant writing services in most of academic fields—ranging from nursing, philosophy, psychology, biology, finance, accounting, criminal justice, mathematics, computer science, among others.


Order a Similar Paper Order a Different Paper