Assignment: Your Business Strategy in the Global Environment

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Assignment: Your Business Strategy in the Global Environment

This week’s materials focus on your innovations and creativity in a global environment.

Congratulations! You have just started a new business!

Your assignment has three parts, but is submitted in one paper.

1. First, tell me what your new business is. Do you provide a service, or a product? Define this business you have spent so much time dreaming of starting.

2. Next, develop a PEST Analysis using this template: PEST-analysis-template-doc.doc


3. Finally, describe how you are going to grow this business in the global environment.

Here are the requirements:

  • For Parts 1 and 3, develop a Word document and clearly label each section. Use APA formatting (no Abstract required). Focus on quality of writing and content, as opposed to length. Two page, two source minimum requirement.
  • For part 2, use the PEST Analysis Template. Your PEST analysis needs to be placed in an appendix section of this combined paper.
  • Review and follow the grading rubric
  • Submit your completed assignment (1 paper with all 3 parts) to the SafeAssign link by Sunday at 11:59 pm (EST).


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