After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following qu
2-2 Journal: Consumer Behavior and Drivers of Demand: Who Is in the Driver’s Seat? After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions: Was this a discretionary purchase? Explain. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you? How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate. How does looking at your experience help you to understand healthcare consumer behavior?
After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following qu
HCM 325 Module Two Journal Guidelines and Rubric In this journal, you will have the opportunity to reflect on your experience with healthcare in identifying the unique aspect s of healthcare marketing. After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions: 1. Was this a discretionary purchase? Explain. 2. Were you the primary or secondary consumer? I n other words, were you the decision maker regarding the purchase , or did others influence you? 3. How do health care consumers differ from other consumers w hen making purchase decisions? Describe at least three differenc es, and use examples to illustrate. 4. How does looking at your experience help you to under stand health care consumer behavior? Journal activities in this course are private. Only the instructor can view and comment on your assignments . Rubric Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Discretionary Purchase Describes whether purchase was discretionary and explains why or why not Describes whether purchase was discretionary but does not explain Does not describe whether purchase was discretionary 25 Consumer Type Determines whether purchaser was primary or secondary and explains decision or influence Determines whether purchaser was primary or secondary, but does not explain decision or influence Does not determine whether purchaser was primary or secondary 25 Healthcare Consumers Discusses how healthcare consumers differ from other consumers when making purchase decisions , and support s with examples Discusses how healthcare consumers differ from other consumers when making purchase decisions , but does not support with examples Does not discuss how healthcare consumers differ from other consumers when making purchase decisions 25 Reflection Reflects on experience in explaining differences in healthcare consumer behavior Reflects on experience with healthcare purchases , but does not explain how reflection assists in understanding healthcare consumer behavior Does not reflect on experience in explaining differences in healthcare consumer behavior 25 Total 100%