5 Discussion branding

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Discussion Topic

Both essays this unit discuss branding. Let’s use this thread to figure out exactly what is meant by branding, and to identify some of the things that both supporters and critics of corporate branding have said about the subject. First, write two or three sentences explaining your current understanding of what branding means. Then, find a trustworthy internet source that discusses branding. (Hint: look for a source that does not just define branding, but actually makes an argument about it.) In the post, provide a link to the source and a summary

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